BBM Blogalytics

The Vancouver riot and its effect on local radio tuning

Following the disappointing Game 6 loss to the Bruins, like all Canucks fans I eagerly anticipated Game 7 of the Stanley Cup final and wondered if after 40 seasons of wishing and hoping this was finally the night the good guys would bring home Lord Stanley’s Holy Grail to the west coast - and I’m not referring to the long-standing NHL tradition of Milan Lucic spending one day with the Cup in East Vancouver this summer.

As the huge crowds continued to grow in the city centre with each passing game during the extended playoff run, I decided to watch Game 7 with a group of friends on the periphery of downtown. The plan was if the Canucks were to prevail, we’d walk (OK, skip would probably be more accurate) over the Cambie Bridge to join the mass celebrations and high five 100,000+ of my fellow ‘Nucks fans. By the time Brad Marchand scored the Bruins 2^nd goal, there was an empty feeling in my stomach, perhaps foreseeing that I would not be journeying across False Creek to party, but would be heading straight home to grieve instead. Sure enough, the Bruins deservedly won the game and hence the series and shortly after Chara’s victory lap hoisting the Cup around Rogers Arena, I left the bar and headed home.

As I ventured outside, I checked my mobile Twitter app to read some post-game analysis only to find out a car was just overturned and set on fire on Georgia Street……the 2011 Vancouver Riot had just begun. During my trip home on the B-Line Express, I was constantly checking Twitter for updates on the mayhem and as soon as I got home rushed to the TV. For the next three hours I was glued to the riveting unscripted reality programming on the local stations. I must admit that for several days afterwards, I spent much more time on-line than usual reading post riot articles and commentaries in both the local and national newspapers, watching on-line video on YouTube.com and staring at photo montages on various sites. I was guilty of being consumed by the appalling behavior of a handful of my fellow Vancouverites rather than celebrating what a great year our Canucks had.

As outlined above, I used social media to find out about the incident, watched television as the events unfolded live and accessed the internet to try to make sense of it all. For those that follow media measurement, the above mediums have metric systems in place that can track their respective audience/usage in a very short period of time. With a little bit of research, this data is readily available.

That got me thinking about radio. Due to industry policies, radio is one medium that may have had an impact on how the public followed the events but was unable to quantitatively track its impact until July 7^{th '}s PPM release. So as the riot unfolded, did the public turn to radio as a means to stay informed?

To find out, click here (client registration required)

JGC

It's all relative

Rory Sutherland, Vice Chairman Ogilvy Group UK, explains his "theory of everything", how context and perception determine value and shape the decision making process. He uses excellent examples to support the arguement including the Canadian Shreddies campaign.

 

Kantar Video global video summit

Selected highlights from May 3rd 2011, NYC.

Bill Lederer, CEO Kantar Video There is an opportunity to see digital as a distinct medium, as opposed to repurposed TV or display ads. Pure reach and frequency undervalues the medium.  Need to factor in paid, earned and owned.  Also need to incorporate an effectiveness metric. Digital video is set up perfectly for addressability, accountability and optimization. Video is a perfect petri dish for experimentation. Rob Davies, (Worldwide Interactive Marketing Director & Director, Advanced Video Practice), Ogilvy “The web is not TV 2.0” “The internet is not killing TV”.  They are not the same. Ogilvy is focused on looking to use the unique capabilities of video. Views alone are not important. Ogilvy usually designs videos for some kind of engagement or ‘post-click’ activity. Owned is most important, then paid, then earned (clients tend to get this the wrong way round).  Ogilvy stresses earned the least because it can be influenced, but not controlled. Key goal is to “win the unbranded search”.  Another key goal is “Post Play Interaction”, some way that the consumer can enter the sales funnel. Comments on viral: ban the use of the word with clients, “viral is not a strategy, it’s a distraction", iit implies that success just sort of happens. Finally clients often mistake viral for ‘free’. “No video earns mass viewing numbers without a trigger”.  That trigger is rarely accidental; they are paid, owned or earned. VSEO (Video Search Engine Optimisation) is crucial but often overlooked (YouTube is the world’s second largest search engine).  VSEO requires well-crafted meta-data, at least until such time as video search evolves.  Putting a brand or client name in the title often hurts in VSEO.   Ogilvy uses video to dominate search.  They ‘pre-optimize’ videos, by finding out what consumers are likely to want before the video is created.  They call this Consumer Intent Modelling (CIM).  According to Ogilvy, CIM increases organic traffic 400-700%.  Russ Axelrod (Director of Brand Strategy – Branded Entertainment and Experiences Team), Microsoft Advertising: Pet peeve is the ‘Facebook phenomenon’, clients wanting ‘likes’ or ‘friends’ without knowing why.  “I could make a video of a girl dancing in a bikini and get you 300,000 friends, but so what?”. People wonder who’s at the top table.  In reality, “everyone’s at a round table and the table spins every 2 minutes”.  In other words, every party should be involved and the best idea wins, regardless of who came up with it.  You need to leave your egos at the door. Ritu Trivedi, (Managing Partner, Media Director) Mindshare: “Just building content without a purpose and without learnings is a waste of time”.  It’s critical to define very specific metrics with regards to branded entertainment; it keeps all parties honest, including the client.

Ross Martin, (Executive Vice President) MTV Scratch:

We all have figured out who we actually report to: the audience.  If they’re happy, we all win.

For Millenials, “it’s all about gaming the system.  It doesn’t matter where you put it [content], they will take it and twist it and do with it what they want to”.  “They don’t fight the power, they are the power.  And they know it”.

Kathryn Friedrich (Head of Display, Media and Entertainment) Google:

Need to move away from GRPs to a metric that factors in engagement.

YouTube’s homepage alone has 22 million views.

Sloan Broderick, (Managing Director) Mediacom Interaction:

[on the issue of multi-screen metrics].  There may be some clients who are given a ‘planning answer’ (e.g. the strategic importance of video), whereas others will want a ‘buying answer’ (i.e. more focused on economic arguments).

Brad Elders, Vice President of Video Sales AOL:

Destination alone is not enough; you need distribution and therefore syndication.

Joe Tartaglia (Senior Partner, Group Media Director), Adam Shlachter (Managing Partner, Digital Investment), MEC Interaction:

5 challenges to get clients to embrace digital video:

1. Consumers (is the audience there?)
2. Cost efficiencies (including cost of production,complexity)
3. Context
4. Creative
5. Complexity

None of these are as bad as they were, and none of them are insurmountable.

Yoni Bloch, Interlude.fm

Interlude is a service that allows users to seamlessly ‘choose their own video’ by offering choices throughout the video.  Users therefore create their own versions of the video, which encourages them to do two very important things:

1. Watch the video more times
2. Share ‘their’ versions with friends

Interlude’s stats show very high levels of engagement and watch-through rates.

Bismarck Lepe, President of Products, Ooyala

“Consumers are the new brand managers and the new programmers”.

Dell has how-to videos on their site.  Customer satisfaction for the products that feature video on the help pages is up 20%.

80% of Vizio TVs can be connected; 70% of Sony TVs, and (by the end of 2011), 100% of Samsung TVs.

This will likely lead to a significant increase in consumers watching ‘the internet’ on their TV sets.

BCAB Conference 2011

 
     
A few of us were lucky enough to spend a few days in Kelowna last week at the BCAB Conference. This year with the theme Welcome to the Jungle Media in the 21^st Century (cue multiple airings of Guns n’ Roses). So what did we take away from this apart from a mild case of sunburn (Jack)?

The general feeling seemed to be much more positive than previous years with regard to the acceptance of new media, particularly social media and how it can work to enhance a station’s current offerings. The sessions, for the most part, gave practical advice on how to communicate with audiences both through social media and directly on air.

Highlights from the two days for us were:

John Parikhal of Joint Communcations Corporation on how to profit from change in the media landscape.

Mari Smith, the ‘Queen of Facebook’, gave tips on how to get the most out of this as a marketing tool.

Anthony Von Mandl, the proprietor of Mission Hill Family Estate winery, for the most captivating talk on how he overcame seemingly insurmountable hurdles in order to realise his dream of establishing the Okanagan Valley as a world class wine region.

BBM Canada Staying Tuned 2011

 Last week we all attended the BBM Canada Staying Tuned Conference in Toronto. Here’s a top line whiz through the presentations with the teams’ favourite snippets.

George Shababb, Kantar Media presented on their research into interactive and addressable advertising using return path data in the US. This second by second analysis is able to distinguish a new metric of “tune away” identifying the holding power of ads which has proved useful in demonstrating how effective addressable advertising can be.

Carol Edwards from Arbitron and Sheryl Feldinger from NBC presented results from their single source multi platform research during the Vancouver Olympics. This showed that those people that watched the event on TV & Online did in fact watch twice as much Olympics on TV than those who watched none online. Thus demonstrating, in this instance, that online didn’t in fact cannibalize TV viewing.

Firm favourites in the room were Peter Niegel and Dennis Chrstensen from the Danish Broadcasting Corporation. Their presentation demonstrated beautifully what can be achieved when PPM data and qualitative research are used in tandem (Erica favourite).  With the advent of PPM radio measurement in Denmark they discovered a 20% loss of audience during the news bulletins. The usual qualitative research methods proved useless in understanding this pattern so they employed “secret agents” to snoop on the listening behaviour of their partners and colleagues  (Nini favourite).  The listeners were then interviewed afterwards. This led to some subtle but significant changes in the way their radio presenters were asked to handle the news bulletins which showed immediate results. We also learnt the term “cucumber news” which is apparently a slow news day in Denmark. (Tim favourite)

Next came Alex Petrilli from TiVO who gave a sterling performance despite the interruptions of a very persistent fire alarm. He presented some results from their StopWatch research which measures second by second viewing of the US PVR audience. This has shown the importance of the 1^st in pod position in terms of retaining the audience during the break. Other strategies have proved successful in preventing the audience from hitting the fast forward button, particularly “promercials” such as the recent campaign from American Express using the cast from Glee

This was followed by “Wonderwoman” Stacey Lynn Schulman from Turner Broadcasting System in New York. Turner undertook a project to tag thousands of scenes in their movie catalogue to identify elements that would allow them to strategically place advertising right next to the relevant content of the movie.  These elements included specific brand mentions, strong emotional themes (such as safety or fun) or other elements that could tie in to a brand’s values or offerings.  As an illustration, we were shown a car crash scene from The Bourne Supremacy followed by an OnStar ad that opened with the aftermath of a car crash.(Adam favourite) This innovation is founded on the psychological premise of “priming”, meaning that a person is more receptive to an idea that they have been prepared for beforehand. Despite finding in their research that ad recall was lower in the primed group they did find that with using online surveys and biometric research emotional engagement with the advertising was much higher amongst the primed audience.  Research also showed the intention to purchase was much higher in the primed groups, calling into question the validity of ad recall as a measure of ad effectiveness.  Schulman contended that ad impact was a more meaningful metric to measure than recall, since recall was based in the conscious brain whereas most purchase decisions were driven by the sub-conscious.

Next came Ed Keller via Skype to discuss the power of word of mouth. His first bombshell was that only 10% of WOM actually takes place online (Judy favourite). Ed’s company, Kellor Fay Group, has developed the TalkTrack system as a way of measuring the brand impressions that are generated in the US by word of mouth every day (a figure they estimate to be 3.3 billion). Coca-Cola is the number one brand mentioned in the US and has been since they began monitoring in 2006. The top 10 list for social media is completely different with iPhone coming in at number one and Coca-Cola only managing 9^th place. Ed then discussed how powerful media properties are when it comes to word of mouth, both as subjects of discussion and also as drivers of conversation.  He concluded by showing how different stations can rank in terms of reaching key conversation drivers in different categories – an interesting element to throw into the media plan.

Next up wasKimberley Lafleur from BBM Canada. She showed us in depth research into the fluctuations in tuning to radio during the Christmas period. One of the conclusions that she drew was that the shifts in tuning of those stations who changed format during this period to Christmas music were mainly driven by women with kids. (Jack favourite)

Jo’s favourite would have to be Daren Benton and his examples of innovation in TV advertising from Channel 4 in the UK. From the live ad-break takeover promoting Honda, to the Jimmy Carr hijacking of the ad break, to  Microsoft “themed” ad breaks – these examples of creativity in advertising are designed to keep the viewer engaged in the break.  Most importantly, they are showing results, with some viewers quoted as saying they set the PVR to record the break!

Jay Guyther from ROI Media Solutions, Baltimore was the next to present on radio PPM findings in the US. He reiterated previous learning on radio that under PPM, relative to diary, people listen to twice as many stations, there are more listening occasions but less listening per occasion and schedules delivered greater reach but less frequency. He observed the lower frequency was a result of additional reach against light listeners while noting the limitations of analysis software which has not yet adjusted for new PPM reach and TSL relationships. While possibly true for the U.S., as an audience member stated after the presentation, in Canada – which uses AMA rather than the AQH currency in effect in the U.S. – analysis software uses entirely different modeling for reach and frequency in PPM versus diary. Another interesting nugget was the concept of measuring engagement via a comparison of how much time a station’s listeners spent with it relative to their total time with all stations in a daypart compared to the average for the daypart for all stations/listeners.

Finally Jian Ghomeshi came to talk about his thoughts on the importance of pop culture and how it can cross boundaries. But also how perhaps pop culture as a term is redundant; we should break down elitist confines in order to embrace a widening range of cultural topics.

The future of TV is TV.

Much has been said about the death of TV but here at BBM Analytics we are noticing the opposite is true.

Last year saw a significant increase in TV viewing levels obviously boosted by the Winter Olympics and the World Cup. This viewing increase continued into the Fall season with Canadians watching almost an extra hour of TV per week compared to the previous year.[1]

PVRs were first touted as the end for the 30” spot when viewers were given the ability to skip ads. What we are seeing is firstly that PVR household penetration in Canada is nowhere near as high as the US, currently around 23% according to BBM Canada[2]. Secondly, live viewing still prevails.  Out of the 4 hours per day that Canadians view on average only 10 minutes is playback viewing  and about a quarter of this should be attributed to the good old video recorder. What we are seeing is significant differences in the amount of playback viewing to different shows where playback can account for up to 40% of the total viewing. This can of course be easily analysed in our InfoSys+ software. But how much of a worry should this be for advertisers? Studies have shown significant ad recall for spots viewed in fast forward mode. There is also an argument that as the PVR moves away from the early adopters and becomes more of a mainstream product we could see this playback viewing actually decrease.

Canadians value the viewing experience with 53% of households owning a HDTV. (Admittedly only 23% of households actually have a HD set top box). This viewing experience will continue to be enhanced with the growth of 3DTV. We should expect the take up of 3DTV to increase as the available content (both TV and gaming) expands and the price of both the set and the funky glasses drops.

Obviously the current hot topic is internet connectable TV. Sears recently announced that 85% of the TVs carried in its stores this year would have this capability. The proliferation of set top boxes that offer this service not to mention the launch of Netflix in Canada with its ability to stream content through video consoles have also been stated as the death of the linear schedule. However according to Deloitte Touch in their recent Canadian TMT Predictions this shouldn’t really be a concern – not just because of the extra cost involved but mainly due to a lack of need as, for most people, television remains a passive experience.

And we haven’t even stumbled down the slippery path of online video. Numerous studies have highlighted the Canadian love for this medium. A recent survey from Ipsos Reid showed that 80% of Canadians watch some online content with 41% of them watching online video more than once a week. According to ComScore’s 2010 Canada Digital Year in Review Canadians, on average, watched some 267 videos in Q4 which amounts to over 20 hours per month.

Finally no blog post is complete without a passing mention to social media. It too is playing its part in support of the linear TV schedule. Services such as Facebook and Twitter can increase the desire to watch TV as it is happening – you don’t want to be left out of the conversation or indeed have the outcome spoilt by seeing a well meaning post.  The broadcasters themselves are now actively using social media to drive buzz for their shows and are seeing very positive results. And of course there’s an app for that.  Entertainment check-in applications are taking off – GetGlue recently stated that it achieved 16m checkins across facebook & Twitter on Oscars night.

So to quote Deolitte Touche:

The future of TV is TV: PVRs, Internet,TV and other media do not threaten, replace or even compete with traditional TV – they complement it.

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[1] Ind2+ Av Hours Wk(Cap) Wks 3-16

[2] BBM Canada Media Technology Trends

The Future of TV

 
These are exciting times and this panel discussion in the UK between high flyers of youview, WPP Digital, Facebook and Red Bee Media highlights the opportunities and challenges that are around the corner.

Despite the advent of digital TV still lacks true interactivity, an opportunity lost for advertisers.  How will the challenges of connectivity be actually addressed on screen as chances are people won’t want Facebook on their TV. If this is the case how will Social Media work with the content providers to maximize viewer engagement and offer better value to advertisers?

The conversation then moves on to navigation of this vast amount of content provided by IPTV, how will people prioritize what they want to watch? youview seem to be tackling this in  baby steps but there are interesting thoughts expressed on how recommendations from friends on Facebook could set the preferences on your TV.

They all agree that net infrastructure is a major hurdle. The consumer will not accept any drop in service quality – the consensus was that the market should be responsible for upgrading the net but further debate was needed.

Blogging - it's hard work....

We know we haven't put much on the blog of late - could this be the reason why?

Source: eloqua.com

 





 

This video will make you optimistic

Chris Anderson talks of how he believes digital video will make the world a better place (seriously).  As he puts it, "what Gutenberg did for writing, digital video will do for face to face communication".

Trust us.  Take 18 minutes out of your life and watch this:

 

 

So social...

A brief update following a recent flurry of social media related launches.

Firstly, Apple launched Ping. This service, integrated into iTunes allows “Pingers” to follow musicians and friends to see what music they are buying and the concerts they are attending etc.

This was followed by the BBC launching the new version of iPlayer, its online catchup service. This redesign now includes social network elements such as links to Facebook and Twitter which will, according to James Hewines the Head of BBC iPlayer, “allow users to interact with the service and each other around the programmes”

The social network implications for TV viewing are explored in more detail in a recent Advertising Age article. Check-in apps, such as GetGlue are springing up which allow the users to rate various media TV, films, books etc but also offer the media companies an exciting opportunity to cross promote, build brands and reward loyal viewers directly.

The cable cutter debate

Latest results from SNL Kagan tracking the US multichannel market show that the number of pay TV subscribers dropped for the first time in Q2 this year citing the recession and weak housing market as the main causes and not “cord cutting”.

The New York Times is quick to share it’s research stating that only 15% of the TV subscribers interviewed would consider replacing their TV service with Internet video services such as Hulu or You Tube.

On the flip side is this entertaining article from Fast Company “Debunking the debunking of the Cable Cord Cutters”  

Is this the beginning of the end?

Spotify in the US?

 

According to the Daily Telegraph Spotify will be set to launch in the US by the end of the year.

This online music service has been sweeping across Europe over the past few years with the latest Rajar MIDAS report from the UK claiming that 11% of Adults 15+ use an personalized online radio service (POR) and 6% use it at least once a week.

The US service will apparently be similar to the European one with an advertising supported free element as well as monthly subscription options.

But with competitors such as Napster, Mog & Rhapsody already entrenched in the US whether it will enjoy its previous success remains to be seen.

 

The future of ratings

There's a lot in the press at the moment regarding the future of the traditional ratings system.

Will this future belong to set-top box data and the ability to “serve” ads to specific targeted audiences? How will marketers, broadcasters and software providers rise to the challenge of tracking this wealth of information? We’re keeping an eye on it…

Dave Morgan of Simulmedia discusses this in Mediapost as does Joel Rubinson from the Advertising Research Foundation in his latest blog post.

Notes From the Road, Episode 1

At BBM Analytics, we love meeting our clients and helping them make things easier.  Sometimes, in order to do that, we need to travel.  As any of you who travel a lot know, this does not always go as smoothly as one would hope. Judy Cane, one of our fabulous radio account executives based in Toronto, was kind enough to share some of her travel-related emails from her current trip:

To: Tim Horton’s

From: Low Blood Sugar

For the love of Pete teach your staff how to cut all the way through a sandwich. There’s a top AND A BOTTOM.

 

To: Hwy 401 Road Construction Sign Department

From: Over-caffeinated Driver

What’s with the “Right lane closed for next 18 km” sign when in fact the right lane was closed for a scant ½ km about 3 km past the sign followed 6 km later by a LEFT lane closure? What’s with the “Road repaving next 180 km” (ONE HUNDRED AND EIGHTY FREAKING KILOMETRES – do you know what fear that strikes in the long distance driver?) when in fact there is not one iota of evidence to follow that supports said sign? Someone in your department has a very sick sense of humour. Fire him/her. Now.

To: Ontario Provincial Police

From: My Tax Dollars Pay for This?

So what’s up with your guys parked in the middle of closed lanes with their lights flashing away? I could understand it if they were parked at the beginning of the lane closure just in case drivers missed the eight warning signs, the large neon flashing arrow or the gazillion orange pylons blocking the lane. But I’m not quite sure why half-way through the lane closure they sit parked in their monstrous SUVs. I’m thinking maybe it’s so at a moment’s notice they can pull over any driver daring to attempt 10kph rather than 5kph in the posted 80kph construction zone. Or possibly it’s just a convenient place to have lunch. Perhaps you could confirm.

 

Social Media Mission Control

Gatorade really taking Social Media seriously - Brandrepublic article here

 

 

Portable Media: A Communications Evolution

June 15, 2010, Toronto, ON – Portability is not new, but advancements in technology such as better screens, faster processors and longer battery life give portable devices greater capabilities, extending the consumer’s ability to communicate and be entertained on-the-go.

 

“For the first time ever we’ve done an extensive examination of portable media including penetration of audio and video devices, how people use portable technology and who the primary consumers are” explains Michael Abraham, General Manager, New Business Development, BBM Analytics.  From this research, three overarching messages have presented themselves.

 

1. Technological capability does not dictate how consumers will use a device.

· Video MP3 players are driving market growth but only 20% of Anglophones who own one use it to watch video.

· Cell phones are equipped with numerous additional features such as video capability, internet access and more, but there are still 31% of cell owners who use their phones to make calls only.

 

2. Developments in smartphone technology give consumers additional ways to communicate, find information, do business and be entertained.

· Among smartphone owners, in addition to the popular activities of emailing (72%) and texting (86%), one-third visit social networking sites such as Facebook and Twitter on their cell phones.

· 41% of all smartphone owners listen to some form of audio on their phones.

· While Blackberry is the most common brand of smartphone, iPhone owners make the most use of their phones using an average of 7 functions compared to 5 functions for other smartphone owners.

 

3. Audio media lends itself more readily to portable forms than video media.

· While 33% of Anglophones access audio on portable devices (cell phones or MP3 players), only 8% access video on-the-go.

· With the arrival of new portable technologies such as the iPhone, iPad and Google Android it will be increasingly easy for consumers to include audio or video into their daily, on-the-go lives. Furthermore, “an increasingly competitive market means that consumers will benefit from technologies that are more and more diverse in their functionality” explains Michael Abraham.

 

These findings are taken from the annual Media Technology Monitor (MTM) based on telephone interviews with a sample of 6,000 Anglophones. A similar report based on interviews with 6,000 Francophones is also available. 

 

The Portable Media report also includes the results of an independent survey of Canadians who have taken portability to the next level and rely solely on a cell phone. An examination of the cell-only population and how they differ in their adoption and use of smartphones, and cell phone features and other media technologies is critical given the growing number of Canadians who are opting to not have a landline.

 

The Portable Media report is the seventh in a series of reports offering insight into penetration and use of new media technologies in Canada. The seven reports are:

 

· Media Technology Adoption

· Personal Audio

· Personal TV, Anytime, Anywhere

· Internet Users: Media, Social Networking and Beyond

· High Definition Television

· TV Distribution

· Portable Media

 

BBM Analytics is the official marketer of the MTM. For further information contact Michael Abraham at mabraham@bbmanalytics.ca or (416) 847-2054

MPG’s Collaborative Alliance.

Looks like the latest meeting was a wealth of information for the Media Industry. Five keynote presentations were given looking at:

· Turner’s “Priming” Strategy – placement of advertising next to relevant content

· Simulmedia’s optimisation of TV promo placements.

· Nielsen’s measurement of simultaneous TV and online usage

· Mew Media metrics theories on the emotional attachment to brands and media properties

· Set-Top-Box think tank.

More information can be found here.

Best World Cup ads - according to BBM Analytics.

Following an office vote the slick Nike ad left all but one of us cold - the overriding winner is Pepsi.

 

 

Second place is a tie between ESPN, capturing the true essence of the World Cup.

 

 

And from South Africa on a more humorous note is MTN

 

 

And finally with a nod to Zidane’s behaviour in 2006 is the now banned ad from Austrian company, betathome.com

 

 

PPM Radio data released today

Radio PPM respondent data for the period Apr 26th 2010 – May 30th 2010 and summary data covering Mar 1st 2010 – May 30th 2010 is now available.

For all the download links please go to our client website here.

Airware users please note that you will need to install the new AirwarePPM version 17.0 in order to work with this and all future PPM data releases – details of which can be found here.

 

iPad goes global

 

The iPad has generated a great deal of hype regarding its implications for the Publishing industry  (note the success of the Wired app). However with the global launch of the iPad today Mediapost muses on whether it will be an advertising game changer.