BBM Blogalytics

Ted Boyd, 58Ninety & Nick Barbuto, Cossette

Nick: Two worlds of measurement: GRPs world vs 'internet world'. Nick: 'socialization' of brands: Nike+, rather than just sticking up a Facebook page. Ted: three issues-portability, personalisation, privacy. Ted: growth of privacy issues. Ted: tell stories, not things. Head of interactive for P+G:'maybe social media is just social', ie maybe it's not a place in which to advertise. Nick: planning approach has to shift from campaign-focused to recency-focused, since consumers are there all year round. Nick: cost per click should go away. Wants panel-based approach based on effect of ads (two groups: one who has seen the ads, one who hasnt-payment based on diffrerence in brand metrics). Ted: "looking at a 10 year renaissance in measurement". Ted: "this is one of the most exciting times to be in this industry ever".

Katharin Dyer, Chief Talent and Transformation Officer, VivaKi

"Standard demographics just don't apply anymore". "Fluid talent"-ways that agency groups try to allow those with good ideas to have influence across time zones, agencies etc. Survey of MBAs said that majority of them would give up 14% of salaries to work in socially responsible causes.

Michael Roth, Chairman and CEO, Interpublic Group

Michael Roth: "digital must be at the centre of what we (agencies) do" "A vigilante consumer"-if message is wrong/irrelevant "All marketing specialties must be digitally conversant" Digital is most labour-intensive medium in advertising Digital business model: creative production in-house, better margins

Live blogging from CMDC conference

This is the first time we've tried this, so bear with us if it's shaky!

Proposal for a new agency model

Few & Long Or Many & Quick

View more presentations from Giles Rhys jones.

How to use your Blackberry as a remote control

And you just thought it made you look important... (click on the picture for the explanation).

   

The future of media: TV

The increase in TV viewing in the US year on year is larger than the total amount spent watching video online.  So says Manish Bhatia, a participant in a panel at the OMMA conference entitled "How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)".  According to Bhatia, TV viewing per capita increased by an average of 5 minutes, whereas the average time spent watching video online was around 2 minutes.

Whilst an average can hide many insights, it's a striking figure nonetheless.

More thoughts on the future of TV, including addressable advertising, can be found by clicking here.

A 'PVR' for radio?

Tim Davie, the BBC's director of audio and music, talks about his plans for the future of radio in an interesting interview with The Guardian newspaper in the UK. 

His vision is for a radio equivalent of a PVR or the BBC's own iPlayer, which is sort of like a Hulu for BBC television content (not available for viewing over here).

The BBC carries no commercials on either radio or television, being funded instead by a licence fee, but it is looking to create partnerships with commercial radio stations for this project.  Here's an excerpt below (you can read the whole interview here):

    ""I'm talking about getting radio fit for the on-demand digital age. Why shouldn't we be able to live pause, put it on hard drive, grab stuff from the past seven days and pre-book on radio as well as TV," he says. After conversations with radio companies and RadioCentre, the trade body, the BBC is planning to announce a series of initiatives in the next few weeks designed to work towards a common platform for an online "radioplayer". The aim is to develop a common open standard followed by more ambitious plans for radio PVRs for cars and elsewhere.

Turning your Mac into an HD TV

With this little gadget, you can turn your Mac into "the world's most affordable flat-screen HDTV". 

Unintended competition

A fascinating presentation by the brilliant Dre Labre, highlighting companies that may get some competition from an unexpected source: in this case, the iPhone.

PH0N3D (v2) Vanishing into thin air.

View more presentations from Dre Labre.