BBM Canada just sent this out:
"With the introduction of PPM measurement technology in the BBM Radio and Television measurement services, re-alignment of the diary services will take place. In the past two years BBM has introduced new technology to the diary service which has improved accuracy and turnaround time, and will continue to invest in diary methodology as it remains an effective measurement system for most markets. BBM’s long term plans include a continuously improved diary product.
The initial change in BBM’s Television diary service is the elimination of measurement during the summer, effective 2009. In previous years BBM has surveyed two weeks during the summer with limited sample, and will now redeploy those resources into a larger PPM electronic measurement system. No changes will be made to sample sizes or length of the fall and spring Television diary surveys.
With the introduction of 52 week PPM Radio measurement in Montreal, Toronto, Calgary, Edmonton, and Vancouver, the Radio diary service will be adjusted. Larger diary markets will be measured in fall and spring effective fall 2009. Markets that currently have once a year measurement in the fall will continue with this level of service.
For further information visit our website at www.bbm.ca or contact your BBM Canada Member Services Executive."
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