There are many ways of measuring interest in a program, audience estimates being possibly the most obvious. A company called Wetpaint in the US has launched a service that ranks programs according to a different estimate, in this case 'fan engagement'. It looks at sites including Facebook and Twitter to gauge interest in programs.
It's not the first attempt to measure 'buzz' - there have many different examples over the years. But it's an interesting concept nonetheless. More detail here.
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