Joost finished as a portal

Not too long ago, Joost was seen by many (including this humble correspondent ) as The Next Big Thing, a glimpse into a possible future video model.  And yet Joost recently announced that it effectively has no future as what it set out to be: a portal for video content. 

There are many factors which could be pointed to as factors in its demise: the generally bad economy, lack of brand significance beyond the initiated, usability issues, etc.  But possibly the greatest reason was the hoary old issue of content. Maybe Joost's biggest problem ended up being Hulu...