BBM Blogalytics

Hear Hear

As a provider of great media research tools we can only agree with this recent Mediapost article.  Pat LaPointe presents some convincing arguments that the “50% of advertising is wasted” theory is outdated and perhaps it is time to bury John Wanamaker.

What to expect next year

A fascinating Top 10 of consumer trends for 2010 from trendwatching.com, one of the world’s leading trend firms.

We particularly like the emergence of Urban Pride reflected by cockney ATM’s in East London, the shifting definition of luxury (Fluxury) and of course are really hoping  Embedded Generosity hits the big time…

BBM Canada releases 2009-10 Geographical Reference Guides

BBM Canada have just released their Geographical Reference Guides for both TV & Radio.

These contain juicy information such as Population Estimates, maps of all the Central Areas and Extended Markets and descriptions of Special Geographies. You will need your BBM Canada password and user name to be able to download these reports....

Smart people talking about interesting things

AdLounge is a brilliant company that puts on fascinating and innovative events, mainly in the Toronto area. They recently put on an event that featured Mitch Joel and Terry O'Reilly, hosted by Nora Young (of 'Spark' on CBC Radio1 fame).

AdLounge has put video and audio clips from the event online, and they're definitely worth checking out.  Two brilliant people saying very interesting things.

Click here for goodness.

The upside of DVRs for TV

An interesting article in The New York Times about how TV companies in the US have learned to love digital video recorders like TiVo.  Here's an excerpt:

"Almost across the board, the gains for playback are growing. The best preseason estimate for the current season, said David F. Poltrack, the chief research officer for CBS, was about a 1 percent increase from playback over the live program for the networks combined. Instead, many are in the range of 7 to 12 percent, with some shows having increases of more than 20 percent when DVR ratings are added. The four networks together are averaging a 10 percent increase.

“It’s the magnitude that’s really surprising us,” Mr. Poltrack said."

Bear in mind that all the stats in the article are for the US; the penetration levels in Canada are very different. (If you want to know what the Canadian stats are, it just so happens that we have something that can help you out).