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A brief update following a recent flurry of social media related launches.
Firstly, Apple launched Ping. This service, integrated into iTunes allows “Pingers” to follow musicians and friends to see what music they are buying and the concerts they are attending etc.
This was followed by the BBC launching the new version of iPlayer, its online catchup service. This redesign now includes social network elements such as links to Facebook and Twitter which will, according to James Hewines the Head of BBC iPlayer, “allow users to interact with the service and each other around the programmes”
The social network implications for TV viewing are explored in more detail in a recent Advertising Age article. Check-in apps, such as GetGlue are springing up which allow the users to rate various media TV, films, books etc but also offer the media companies an exciting opportunity to cross promote, build brands and reward loyal viewers directly.
