These are exciting times and this panel discussion in the UK between high flyers of youview, WPP Digital, Facebook and Red Bee Media highlights the opportunities and challenges that are around the corner.
Despite the advent of digital TV still lacks true interactivity, an opportunity lost for advertisers. How will the challenges of connectivity be actually addressed on screen as chances are people won’t want Facebook on their TV. If this is the case how will Social Media work with the content providers to maximize viewer engagement and offer better value to advertisers?
The conversation then moves on to navigation of this vast amount of content provided by IPTV, how will people prioritize what they want to watch? youview seem to be tackling this in baby steps but there are interesting thoughts expressed on how recommendations from friends on Facebook could set the preferences on your TV.
They all agree that net infrastructure is a major hurdle. The consumer will not accept any drop in service quality – the consensus was that the market should be responsible for upgrading the net but further debate was needed.
