Radio commercial category reports now in RADTracker
We've got great news to share. You now have the ability to dig deeper into the RADTracker data by using the new Category report (example). This lets you identify opportunities for your clients by analyzing trends, identifying growing areas and understanding seasonality in radio advertising categories. You can also use it to explore categories not represented or underdeveloped on radio in order to maximise revenue.
As we continue to add to the RADTracker experience the ability to uncover relevant information gets easier. The data becomes actionable not just interesting.
For more information on RADTracker please contact your Account Executive.